Business Development Services, Inc.

Establishes quantitative basis for strategic planning, assessing potential for new products, planning capacity, managing sales territories, and measuring competitors' market penetration. Forecasts growth rates, defines customer plans and assesses the markets' driving forces.

Identifies the fastest growing and most lucrative segments and niches within major markets. Allows resources to be concentrated on similar, recurring applications and redirected from costly one-time uses with high risk guarantees.

Determines the position of products and services relative to those of the competitors based on customers' appraisals. The customers designate the most important product and service attributes and rank the performance of the competitors on those attributes. Enables clinents to capitalize on their products' strengths, and take action on their weaknesses while exploiting their competitors' shortcomings. Raises effectiveness of advertising, sellin and promotion, and allows unwanted features or services to be eliminated.

Determines product performance, characteristics, features and services sought most by customets. Identifies customers' preferences reguarding tangible and intangible characteristics, defines site-specific and application-specific needs and delineates the strengths and weaknesses of competitive products. The potential and viability of new products are verified before large development costs are incurred.

Market Assessment

Size

Growth

Share

Market Segmentation

Product Positioning and Image

New Product Launches

Customer Satisfaction Studies

Competitive Intelligence

Benchmarking

Acquisitions and Divestitures

Development and Qualification of Sales Leads

Consulting

Market

Industry

Product

Technology

Economic

The customers' level of satisfaction, the customers' reasons for choosing one product over another, the customers' needs and complaints are all defined and analyzed. The supplier's response to these conditions and corrective action is measured and tracked. The factors that interact to raise or lower customer satisfaction levels are determined to set priorities for, and measure the impact of , total quality management (TQM) programs that are geared to "meet or exceed customer expectations." Used alone or in conjunction with quality projects, customer satisfaction programs regularly cut the number of lost customers and attract new ones. Customer satisfaction programs must be controlled and managed internally. BDS' role is to assist with the system design and to conduct selected surveys.

Defines and evaluates competitors' functional capabilities, strategies, strengths and weaknesses for the business as a whole. Assesses distribution systems and the effectiveness of selling and promotional activities. Provides complete and reliable profile of competitors.

Assists clinets to creatively duplicate the most successful offerings in the marketplace. Competitors' production methods, designs and quality management are delineated, along with the organization and support of customer services.

Verifies or establishes sellers' claimns about market share, growth potential and customer base. Identifies full range of competing process and products, and evaluates sellers' quality, service and customer satisfaction. New competitors and changing customers are disclosed.

Optimizes sales time with "live" prospects, reduces costs associated with prospecting, improves management of sales territories, measures salesmen's performance. Avoids large productivity losses associated with random sales calls.

BDS consulting services are avaiable to assist with the design and implementation of programs to capitalize on the information generated by market research. BDS is also avaiable to assist in the design and development of, or to provide an independent review of, in-house market research, marketing, sales and customer satisfaction activities. The effectiveness of existing programs can be optimized with fresh ideas and additional training.