PRINCIPLES OF DESIGN

 

BALANCE: Used to achieve different expressive qualities.

   (Formal, Informal and Radial)

RHYTHM: Visual rhythms are created through repetition.

EMPHASIS: Element or area in a piece of artwork known as the focal point.

   (Contrast, Isolation, Convergence)

VARIETY: Adding interest to a work of art creating various and

   complex relationships.

CONTRAST: Emphasizing variety and interest to create certain feelings in

   artwork. (High/Low contrast)

PROPORTION: Size relationship of one part to another and expressing

   moods and experiences. (Realistic/Exaggerated proportions)

HARMONY: Similarities in a work are accented to create an uncomplicated,

   uniformed appearance. (Similar colors)

UNITY: The complex combination of elements, principles, ideas and

   techniques which creates a complete whole.