Intercollegiate Broadcasting System

2011 - East Coast Radio and Webcasting Conference

November 5, 2011 - Simmons College Boston

8:00 - Registration - Coffee - Mingle

9:15 - Session Block #1

- Building Your News & Information Image

Panel Host: Len Mailloux - Communications Faculty - Simmons College &

30-year veteran Radio News Director

Newscasts, PSA's, Special Topic Broadcasts, Updated Campus and Community Announcements. These are all elements of a station's information image. Learn how to create or upgrade your station's news product and credibility and learn how to better use the information system your school already has to build the station sound and image.

Room - L007

- Entrepreneurship in Media

Panel Host: Mark Allen Wood - Executive Producer - TTN-HD Productions

Professor Judith Richland - Communications Faculty - Simmons College

Are you an idea person? Do you think you'd make your own best boss? Explore the opportunities and challenges facing tomorrow's entrepreneurs. Learn about starting your own business and launching new initiatives in this rapidly growing world of media.

Room - L008

- Management Tips & Techniques

Panel Hosts: Larry Miller - Veteran Broadcaster - Educator and noted in the Rock & Roll Hall of Fame as one of the founders of Underground Radio in America

Matt Cunningham - Supervisor - WCRX - Columbia College, Chicago

Running a college or high school station is most often the work of volunteers. As a manager, it is your job to staff and run the station, keeping the staff focused and motivated. Learn tips on how to better manage, train and operate your station as well as some hints on how to improve your own management skills.

Room - L004

- Web Design for Your Station

Panel Host: Sarah Dulaney - Senior User Interface Developer - Bank of America - Merrill Lynch & Independent Web Developer

Want to make your station’s website look great, attract attention and hold the interest of your listeners? Learn what works and what doesn’t from people who know. Your website IS your station image and this session can help you make it shine.

Room - Communications Lab

- Marketing Your Station on Campus and in the Community

Panel Hosts: John Murphy - IBS Board - Faculty, Eastern Connecticut State University

Len Mailloux - IBS Board - Communications Faculty - Simmons College

Is your famous station on your own campus? Or are you locked in a basement and few know you exist. Academic radio can be a powerful tool for the entire institution. Learn how to better position your station within your own community while building administration and student support.

Room L-316

10:30 - Session Block #2

- Tips for Better Production

Panel Host: Larry Miller - Veteran Broadcaster, Educator and noted in the Rock & Roll Hall of Fame as one of the founders of Underground Radio in America.

There is no area more important to the overall sound of your product than the station's production. Promos, Liners, PSA's, Intros, creative spots and features can all help give a station that SPECIAL SOUND. Learn some tips from a pro on how to make your station more exciting, interesting and popular through better production.

Room - L-316

- Backpack Journalism

Panel Host: Mark Allen Wood - Executive Producer - TTN-HD Productions

The world of Journalism is changing at lightning speed. The way we gather and transmit information has undergone many changes in the digital age and now eager, newcomers who are changing the face of news gathering and reporting are challenging the traditional roles of journalism.

This hands-on session puts you on the street to shoot a feature for posting on-line. Walk the streets of Boston and tell "your story" in this unique session.

Room - Communications Lab

- FCC Boot Camp

Panel Hosts: Allen Myers - IBS Vice President for Regulatory Matters and 30-year FCC veteran

Fritz Kass - IBS COO

So what's this LPFM (Low Power FM) thing we have heard so much about? How do you get a license to broadcast? What is the FCC rule regarding? Learn about broadcast law and licensing from the experts who will lead you through the maze of government regulation and answer your questions about licensing options, broadcast rules and dealing with the FCC.

Room - L-305

- Marketing Online Without a Budget

Panel Host: Sarah Dulaney - Senior User Interface Developer - Bank of America - Merrill Lynch & Independent Web Developer

You don't have a budget, or much of one and you want to get the word out about our station. You can do it with the creative use of the Internet. Join independent Web Designer Sarah Dulaney to explore ways your station can enhance its image and listener base on a global scale.

Room L-008

- Use of Social Media in Your Station

Panel Hosts: Dr. E. Michael Harrington - William Paterson University

Matt Cunningham - Supervisor - WCRX, Columbia College

Facebook - Twitter - Skype - Google Chat - They are everywhere and more and more people are using them. Learn how social media can enhance your station's reach and overall sound. The promotional value of social media in today's broadcast world is immeasurable. Learn how to incorporate social media into your operation and take it to the next level.

Room - L-007

11:45 - Gather for FREE Lunch and Keynote Speaker

Noon - Keynote Speaker:

Michael Harrison

Publisher of Talkers magazine - the bible of the talk radio industry.

Radio - Changes - Challenges and the Future!

Room - L-305

1:15 - Session Block #3

- Underwriting and Fundraising

Panel Host: John Murphy - IBS Board - Faculty, Eastern Connecticut State University

While there are a great many radio stations, none of them are free. It doesn’t matter how big or small your broadcast operation may be, there are bills to pay and that requires sources of funding. This session offers tips and methods for generating financial support for your station.

Room - L-004

- Starting Your Own Radio Station

Panel Hosts:

Ed Perry – Owner (Founder) - WATD - Marshfield, MA

George Capalbo - Backbone Networks (IBS Student Radio Network)(IBS SRN)

Fritz Kass - IBS COO

Everybody thinks it would be great to have a radio station on campus. Okay…maybe not everybody. How do you sell the idea to your administration? What are your broadcast options? Do you go for a full FCC license, LPFM license, Internet, Carrier Current? If you’re thinking about starting a station or taking your product to new heights, this session is for you!

Room - L-305

- Arbitron: A Basic Introduction to Radio Ratings

Panel Host: Laura Van Iderstine - Senior Training Service Consultant - Arbitron

In the industry, it's known as "The Book". It real life, we're talking about the ratings. Careers, formats and profits all hinge upon a station's position in the Arbitron ratings. Learn how these figures are gathered and used in the industry and why the People Meter is causing so much talk.

This is an introduction to radio ratings and how they work.

Room - L-316

- Future of Music

Panel Host: Dr. E. Michael Harrington - William Paterson University

What’s happening in the world of music and music royalties? How has the onset of web streaming, satellite, I-Pod, file sharing and other technologies and practices affected the music world? What is the relationship between the music industry and the broadcaster and what is that relationship likely to be in the future?

Room - L-007

- Finding That First Job

Panel Hosts: Lee Dickman - CBS Radio, Boston

Scott Gibbons - WPLM Radio - Boston

Getting your foot in the door is never easy. Find out what real programmers are looking for and how to get noticed out there. This session will answer your questions and give you ideas on how to position yourself for that most-important first job. Resumes, cover letters, internships and good contact skills are all crucial to getting noticed “out there”

Room - L-008

2:30 - Session Block #4

- Music Copyrights and Royalties

Panel Hosts: Walter McDonough - Future of Music Coalition

Fritz Kass, IBS COO

Perhaps the most confusing issue facing academic broadcasters over the last few years has been royalties for music streaming. Get the latest on this sensitive and confusing subject. This session separates myth from fact in this ongoing battle. What do we owe? When do we owe it? Who should we pay? What are we likely to pay in the future? Get answers to these questions and more.

Room - L-305

- Exploring and Finding Alternative Jobs in Radio

Panel Host: Lee Dickman - CBS Radio, Boston

Want to be in radio? Do you think you're limited to a few choices? Learn about broadcast careers within the industry that you may not even be aware of. Lee Dickman will acquaint you with new career paths within the broadcast world that you may want to explore.

Room - L-004

- Radio Engineering

Panel Hosts:

Fred Krampits - WTCC - Springfield Technical Community College

Ed Perry - Owner - WATD - Marshfield, MA

Questions about: Studios? Equipment? Facility Upgrades? Studio Maintenance? FCC Compliance?

Equipment Purchases? Learn how to create and maintain great studios and a great air sound.

Room - L-007

- Producing a Killer Show

Panel Host: Scott Gibbons - WPLM Radio - Boston

Great shows don't just "happen". They are carefully planned and produced. Find out how the pros do it each and every day and pick up valuable tips on creating a more entertaining, informative and professional show.

Room - L-008

3:30 - Wrap Up Session - Idea and Information Exchange