Midwest Regional High School and College Radio Conference

Sponsored by Radio Department, Columbia College Chicago

and

Intercollegiate Broadcasting Systems, Inc.

 

 

Saturday, October 24, 2009

 

 

Special Guests:

 

Key Note Speaker: Jim DeRogatis, Co-Host Sound Opinions, NPR, Author and Music critic for the Chicago Sun-Times

 

Jim DeRogatis is the Co-Host of "Sound Opinions," on Chicago Public Radio station WBEZ, 91.5 FM.  "Sound Opinions," billed as the world's only rock 'n' roll talk show, can also be heard on various National Public Radio affiliates. In addition to being a pop music critic at the Chicago Sun-Times, he has authored several books about rock 'n' roll.

 

 

Featured On-Air Personality: Terri Hemmert. On-Air Personality, 93.1, WXRT-FM Chicago

 

Terri Hemmert is an award-winning broadcaster who has devoted over 30 years to her profession. Terri made radio history in 1981 when she became the first female morning drive personality in Chicago on WXRT-FM. Currently Terri hosts mid-days on WXRT and produces ŌBreakfast with the BeatlesĶ, ChicagoÕs longest running show devoted to the Fab Four. Terri inspires new talent teaching at Columbia College Chicago and works with the Chicago Symphony Orchestra on music education programs.

 

 

Featured Author and Radio Expert: Michael C. Keith, Communication Faculty, Boston College, Boston, MA

 

Michael C. Keith is the author of over 20 books on electronic media, as well as a published memoir. He is co-founder of the Broadcast Education AssociationÕs Radio Division, was director of the communication program at Dean College, and served as an invited professor at George Washington University and Marquette University. Prior to joining Boston College, Keith served as Chair of Education at the Museum of Broadcast Communications.   RADIO STATION – 8th Edition was just released this summer.

 

 

8:30 AM – 9:30 AM        Registration, coffee and rolls 

5th floor

 

 

MORNING SESSIONS

9:30 AM – 10:45 AM 

 

Session I

Reaching The Target:  News Reporting for Your Audience

Room 713

 

Panel:  

 

Cheryl Morton-Langston, General Manager, WCRX 88.1 FM, Chicago

            Ashley Gross, Reporter and Producer, WBEZ 91.5 FM, Chicago

            Jennifer Keiper, Midwest Correspondent, Fox News Radio, Chicago, IL

            Len Mailloux, General Manager and Faculty, Simmons College Radio

 

From election coverage, political scandals, community issues and tragic events, reporters are in a challenging position as they navigate their way through clutter, in order to tell a story that relates to their listening audience. Join four news professionals who all reach a unique listening audience as they give you tips on how to obtain and then detail news stories to your audience.

 

 

Session II

Morning Show Tag Teams:  Spreading the Word Without Stepping on It

Room 719

 

Panel:  

            Alexx Dupri, Morning Show Host, POWER 92.3 FM, Chicago

            Sherman, Morning Show Host, Q101.1 FM, Chicago   

            Tony Sculfield, Morning Show Host, WGCI, 107.5 FM, Chicago

            Pat Clark, Morning Show Host, WIZM, 93.3 FM, Lacrosse, WI

 

Chemistry between hosts on a morning show is a frequent reason for whether a show is successful or not.  Join four morning show hosts as they discuss the formation of a morning team and how to make each other heard without talking over one another. Additional topics include: interviewing guests, essential role of a solid supporting cast, and giving your audience a voice.

 

 

Session III

Internet Radio: Why Your Station Should be Streaming

Room 713

 

             Michael C. Keith, Communication Faculty, Boston College, Boston, MA

Fritz Kass, IBS Chief Operating Officer

             Danielle Basci, Station Manager, WLUW, 88.7 FM, Loyola University, Chicago

Scott Vyverman, Station Manager, WDRP /Radio DePaul, DePaul University, Chicago

                  

Are you looking to increase your listening audience? Streaming your high school or college radio station will boost listenership while also providing an extra incentive for students to showcase their work to many friends and family members. This panel will give you perspectives why streaming your station works, as well as giving you a viable option through the IBS and Backbone Networks which provide access to an archive of royalty free-music, images, and clips to student broadcasters.

 

Session IV

Voice-Over Techniques

Room 709

 

Presenter: 

            Marssie Mencotti, Associate Chair, Radio Department, Columbia College Chicago

 

Join Marssie as she navigates you through the wonderful and creative world of voiceovers. This hands-on workshop will allow students to find out more about the craft of voice-overs. Script reading, voice inflection, and dialects will be discussed.

 

 

Session V

Award Winning High School Radio Stations:  Taking it to the Next Level

Room 707

 

Panel:

Chris Thomas, General Manager, WLTL Lyons Township High School, LaGrange, IL

Pete Bowers, Station Manager WBFH, 88.1 FM, Andover High School, Bloomfield, MI

Dianna Hermann, Station Manager, Reavis High School, Burbank, IL

TBD (High School Radio station)

 

Four successful, award winning high school radio stations give you insight in how to get your station prepared and ready for award season. As an added bonus, students from the stations will assist on the panel as well as provide audio samples.

 

 

11:00-12:00

ItÕs More Than Rock n Roll

Room 705

 

 

Keynote Speaker

 

Jim DeRogatis, Co-Host Sound Opinions, NPR, Author and Music Critic for the Chicago Sun-Times

 

 

12:00 NOON – 1:00 PM  

5th Floor

 

High School Radio Awards Presentation

 

 

AFTERNOON SESSIONS

1:00 PM – 2:15 PM

 

Session I

Why They Will listen: Embracing Social Media

Room 703

 

Panel:  

 

             Ty Bentli, Afternoon Host, WKSC-FM 103.5 FM, Chicago

            Colin Shaughnessey, Afternoon Host, WSRG-FM 97.7 FM, Sturgeon Bay, WI

Mike Hansen, On-Air Talent, WRQT 95.7 FM, La Crosse, WI

             Jeff Frieders, On-Air Talent, WIXX 101.1 FM Green Bay, WI

 

           

Learn how these afternoon hosts keep you entertained by challenging listeners to be involved in their programs. Each of these shows relies heavily on its listeners via remotes, the telephone lines, Twitter, MySpace, and text messaging. See how each show has come full circle becoming a listenerÕs delight.

 

 

Session II

Audio Drama 101:

Room 709

 

Presenter: 

            George Zarr Full Time Faculty, Radio Department, Columbia College Chicago

 

Join George as he takes you through the process of creating audio theatre for radio! This is an interactive session that features script revision, character development and production values.

 

 

Session III

Telling it like It Is:  Starring Terri Hemmert. On-Air Personality, 93.1, WXRT-FM Chicago

Room 705

 

Legendary WXRT-FM On-Air Personality Terri Hemmert sits down with Radio Department Chair Barbara Calabrese to discuss her career as well as the future of radio.

 

 

Session IV

Digital Production with Pro Tools

Room 719

 

Presenter: Jim Mitchem, Full-Time Faculty, Radio Department, Columbia College Chicago

           

The sound of your radio station is as important as the content. Learn tips for great production values. This session will be held in a studio classroom with audio workstations so you can practice what you learn.

 

 

Session V

Start From Scratch: Starting and Maintaining a High School or College Radio Station

Room 713

 

Panel:

            Len Mailloux, General Manager and Faculty, Simmons College Radio

            Fritz Kass, IBS Chief Operating Officer

Pete Bowers, Station Manager WBFH, 88.1 FM, Andover High School, Bloomfield, MI

             Michael C. Keith, Communication Faculty, Boston College, Boston, MA

 

Starting a radio station whether on-line or terrestrial requires a great deal of preparation. Find out about equipment needs, creating a buzz within the school, hiring the right personnel, meeting your audience needs, streaming your station, and getting students involved in making your station an integral part of your school's campus.

 

 

 

2:30PM – 3:45 PM

 

Session I 

I Need A Job:  What Radio Stations Look For In New Talent

Room 719

 

Panel:   

   Don Black, Program Director, On-Air Talent, KISS-98.5 FM, Peoria, IL

   Michael La Crosse, Program Director, WLS-FM, Chicago

                Michael C. Keith, Communication Faculty, Boston College, Boston, MA

   Tony Kwiecinski, Operations Manager, WCRX 88.1 FM, Columbia College Chicago

 

 

Join two Radio Program Directors and two college radio advisors as they discuss what type of talent stations are looking for when hiring new talent This panel will dive into topics such as: What stations look for in a demo; doÕs and donÕts when submitting material; topic of mp3 or snail mail; resume and past references; impact of a college radio career; and, as an added bonus, an opportunity to have your demo listened to by these professionals.

 

 

Session II

Beyond the Final Score: DoÕs and DonÕts of Sports Reporting

Room 709

 

Panel:

           

Cheryl Raye- Stout, Sports Reporter, WBEZ 91.5 FM, Chicago

            Bruce Levine, Sports Reporter, ESPN-1000 AM, Chicago

             Carmen DeFalco, Sports Host, ESPN-1000 AM, Chicago

 

Being a sports reporter or host, you need to be able to go beyond the final score of the game. Join these Chicago ProÕs as they discuss learning proper interviewing techniques, obtaining the key quotes and information for your audience, and solidifying your sources. 

 

 

Session III

Community and Administration Relations/Station Managers Forum

Room 713

 

Presenters:       

             Len Mailloux, General Manager and Faculty, Simmons College Radio

             Barbara Calabrese, Chair, Radio Department, Columbia College Chicago

              TBD, President, RTNDA, Columbia College Chicago

 

Len, Barbara and TBD will help you learn how to work with your school administration and the community to build partnerships and increase your visibility. There will also be an open forum for student managers to share ideas, provide support, and help you problem solve.

 

Session IV

PPM: An Overview

Room 707

 

Panel:

Oveda Brown, Manager, Multicultural Marketing, Arbitron, Inc.

           

The Portable People Meter (PPM) has begun to provide new insights into how audiences respond to the various programming elements radio stations offer. Learn how data is collected, how accuracy has improved compared to the diary method of lore, and what challenges have been presented. There will also be a demonstration of the device by Arbitron Representative Oveda Brown.

 

 

Session V

Podcasting

Room 705

 

Presenters:        Dave Berner, Faculty, Radio Department, Columbia College Chicago

Mark Wood, Independent Podcast Producer/Host and Audio Visual Production Associate, Peabody Museum, Salem, MA

John ŌSwanyĶ Swanson, Morning Show Producer, 101.9 WTMX FM, Chicago

 

So you do your show and itÕs over, right? Not necessarily. By posting it on a Podcast site, you can add volumes of new listeners through downloads. Find Out cheap and easy ways to do this at your station and make all of your shows available all the time. Join three successful radio professionals who can give you all the ins and outs of the Podcasting process.

 

Session VI

How to Make the most of your Internship

Room 703

 

Presenters:        Ryan Manno, Evening On-Air Talent, Q101.1 FM, Chicago

                        Javier Lazaro, Radio Major, Columbia College Chicago

 

 

Obtaining an internship and completing work that is appreciated is an essential part of an internship. Q 101 evening host Ryan Manno along with his intern, Radio Major Javier Lazaro will give the audience their unique perspective of what an intern can do to make their time at a station worthwhile.

 

 

LATE AFTERNOON SESSIONS: 4:00 – 5:30 PM

 

Session I

FCC Update

Room 707

 

Presenters: 

        Fritz Kass, IBS Chief Operating Officer

                     Hope Daniels, Faculty, Radio Department, Columbia College Chicago

                    FCC Representative (TBD)

           

What would a Radio Conference be without an FCC update? The session will discuss new Internet royalties, overview on FCC rules and regulations, the future of broadcasting, overview of recent cases that the FCC ruled on, and PPMÕS.

 

 

Session II

Podcasting, Social Media and other Technologies

Room 705

Moderator: Barbara Calabrese, Chair, Radio Department, Columbia College Chicago

Panel:  

            Steve Edwards, Interim Program Director, WBEZ, 91.5 FM, Chicago

Michael La Crosse, Program Director, WLS-FM, Chicago

Wendy Turner, General Manager, Vocalo.org 89.5 FM, Chicago

 

Radio continues to evolve and, as it does, it is important to get a good idea of where itÕs at and where itÕs heading.  Join three radio professionals as they discuss the current climate of radio. Topics will include: PPMÕS; HD Radio; and, giving your Personalities and Audiences a Voice Via Social Networking sites, Blogs, and Recorded Audio.

 

 

Session III

Production Made Easy:  How to Impact Your Audience via Production

Room 719

 

Panel:  

Gil Sanchez, Assistant Production Director, WJMK 104.3 FM, Chicago

            Greg Murray, Production Director, WBBM 96.3 FM, Chicago

            Matt Bisbee, Imaging Director, Bonneville Communications, Chicago

Scott Strauss, Imaging Director, WKSC 103.5 FM, Chicago

 

We pull out all the bells and whistles as a slew of successful radio people who do production for a living, give us the tricks to set your production a step above the competition. Be prepared to hear samples and come prepared with lots of questions.

 

 

Session IV

Future Stars: Obtaining and Maintaining Your First Full-Time Radio Position

Room 709

 

Panel:  

            Brian Matos, Programming Coordinator, Matrix Media, Inc., Chicago

            Colin Shaughnessy, Asst. Program Director/On-Air, WSRG, 97.7 FM Sturgeon Bay, WI

            Brandy Burkhardt, Managing Producer, Kevin Trudeau Show, Syndicate

             Mike Hansen, On-Air Talent, WRQT 95.7 FM, La Crosse, WI

 

 

Throughout the years Columbia College Chicago has built its reputation on the strong foundation of developing both creative and business professionals in radio. Four recent graduates currently working full-time in the industry will give you an excellent birdÕs-eye view of how to break into the industry. Topics such as the importance of networking, internships, college radio, and developing essential job interviewing skills are discussed.

 

 

Session V

No Terrestrial signal? No Worries  

Room 713

 

Ashley Mouldon, Station Mgr. WRBC The Blaze, Roosevelt University, Chicago

Lori Felker, Radio Station Advisor, SAIC radio. The School of the Art Institute of Chicago

Patrick Oliver, CEO, Fearless Radio, Chicago

Jill Rothamer, General Manager, UIC Radio

 

Find out how you can develop and run a successful radio station on-line without a terrestrial signal. Three station managers and Fearless Radio CEO Patrick Oliver break down the process of what you will need to have your station up and running in no time. From working with administrators at your school, to conquering software set-up, be prepared for valuable insight and techniques that will work for you.

 

                                                                                                                                                           

Session VI

Marketing To Meet the Needs of your Audience

Room 703

 

Panel:

             Oveda Brown, Manager, Multicultural Marketing at Arbitron Inc.

             Preetha Aloor, Promotions Coordinator, WUSN-FM,

             Daisy Weiner, Business Manager, Univision Radio Chicago

 

Marketing your station these days takes a lot of hard work as well as savvy ideas. Join three experts in the marketing field as they go over marketing plans that have worked for their stations as well as discuss marketing to a niche format. Internet campaigns, street teams and word of mouth marketing will be discussed.