October 10, 2009

Simmons College,

Boston, MA

6th Annual IBS Boston Conference Schedule

Here is the FINAL schedule for the 2009 IBS Fall Conference in Boston, MA. 

8:00 - 9:00 - Registration

9:15 - 10:15 - Session #1

Producing a Killer Show - Room L-305

Great shows don't just "happen". They are carefully planned and produced. Find out how the pros do it each and every day. Join Shawn Novatt of WOR and the Long Island Radio Group for valuable tips on creating a more entertaining, informative and professional show.

Radio Engineering - Room L-316

 Questions about studios? Equipment? Facility Upgrades? Studio Maintenance? FCC Compliance? Equipment Purchases? Learn how to create and maintain great studios and a great air sound with Fred Krampitts, Chief Engineer of WTCC, Springfield, Ed Perry, Chief Engineer of WATD, Marshfield  and George Capalbo of the Backbone Networks. They will help you get the best equipment and sound for your dollar and will provide valuable insight and information into the operation and upkeep of your station.

FCC Law and Broadcast Licenses - Room C-101

So what's this LPFM thing  we've heard so much about? How do you get a license to broadcast. What is the FCC rule regarding.....? Learn about broadcast law and licensing from the experts. Retired FCC official and IBS adviser Allen Myers and IBS C-O-O Fritz Kass will lead you through the maze of government regulation and answer your questions about licensing options, broadcast rules and dealing with the FCC.

Building a News and Information Image -Room L-006

 Newscasts, PSA's, Special Topic Broadcasts, Updated Campus and Community Announcements. These are all elements of a station's information image. Learn how to create or upgrade your station's news product and credibility with long-time major market News Director Len Mailloux, formerly of KVIL Radio, Dallas and WVBF Radio, Boston. Learn how to better use the information system your school already has to build the station sound and image.

Production and Interviewing  - Room L-005

Emily Corwin, a veteran broadcaster at WHUS, The University of Connecticut has also been producer  and host of a weekly talk show called "The Thought Spot"  featuring University faculty and graduate students who were at crucial moments in their careers, and whose work was particularly relevant to current events.  Guests included authors publishing on the global warming, human rights, alternative medicine, as well as specialists in a variety of fields. This session will be of great value to any talk show host or producer. Learn some great interview techniques and tricks from a real pro!

 

Session #2 - 10:30 - 11:30

Creating Powerful Radio and Beyond -Room L-005

 Getting, Keeping & Growing Audiences in The Internet Age -   Become a better broadcaster! learn tips and techniques used by top pros in the business!  This workshop is presented by International Broadcast Consultant and veteran broadcaster Valerie Geller, former PD of WABC in New York, author of "Creating Powerful Radio"  Geller works with more than 500 stations in 30 countries for Personality, News, Talk, &  Information radio and TV, based on the universal Powerful Radio Principles - to communicate more powerfully:"   1. Tell the Truth, 2. Make it Matter, 3. Never be BORING!  www.creatingpowerfulradio.com or www.gellermedia.com or  www.creatingpowerfulradio.com/textbook

 

Getting Into Voice-Overs -Room L-305

 As the world of media expands to new technologies, the need for good voice-over artists is also growing. Commercials make up only a small part of the voice-over world. Learn from nationally known talent Liz Solar about commercial, corporate, stationality, medical and corporate voice-over opportunities and what it takes to produce a good demo and make it in this interesting and fun part of the business

Copyrights and Royalties - Myth & Reality -Room C-101

 Perhaps the most confusing issue facing academic broadcasters over the last few years has been royalties for music streaming. IBS efforts in Washington to help secure a fair and equitable music royalty rate continue and IBS C-O-O Fritz Kass will have the latest on this sensitive and confusing subject. This session separates myth from fact in this ongoing battle. What do we owe? When do we owe it? Who should we pay? What are we likely to pay in the future? Fritz will answer all of these questions and more.

Adobe Audition 3.0 - Workshop - Room L-012

 Whether you’re just learning the basics of digital recording and production of if you’ve got the basics down pretty well, this hands-on workshop will show you the ins and outs of using Adobe Audition. Learn everything from the basics to more advanced technique with long time radio personality and New England Institute of Art Radio faculty member Larry Miller. Perhaps you know some special “tricks” of your own that you’d like to share with the group.

Radio Promotions -Room L-316

 Learn about the elements that make up a good promotion and the creative and organizational skills you need to help make your station’s image shine. As competition for audience grows, the need for exciting and effective promotions is growing as well. This panel will introduce you to promotional ideas and new ways you can “get the word out” about your product. Amanda Giles of Greater Media's WMJX, Boston,  Lindsey Anderson, Promotions Director at WAAF – Boston  and Ben Shaiken – Operations Director at WHUS, Univ. of Conn. will lead this session of idea sharing, problem solving and creative thinking.

The Do's and Don'ts of Web Design - Room L-006

 Want to make your station’s website look great, attract attention and hold the interest of your listeners? Join Shawn Novatt of the Long Island Radio Group for a great session on creating a fantastic website. Learn what works and what doesn’t from people who know. Your website IS your station image and they can help you make it shine.

 

 

11:30 - 12:45 - Lunch and Keynote Address

About Your Career: Why Broadcasting REALLY Needs You, And What To Do About It - Room C-101

Holland Cooke is a media consultant specializing in News/Talk radio and Internet.  He publishes a monthly newsletter for radio station managers and on-air talent.  Previously, Holland managed all-news WTOP/Washington DC for 7 years; then spent 3 years as Vice President of a new media unit at USA Today.

IBS/Backbone Student Radio Network - Demonstration and Workshop - Room L-305

The IBS/Backbone Student Radio Network (IBS/SRN) is a growing collaborative of stations around the country that are joining to form the world’s first academic internet radio network. Backbone Networks, which handles the streaming and technical side of IBS/SRN will be on hand to demonstrate how easy it is to participate in and broadcast with the IBS SRN “Radio Station in a Box” concept which will allow you to stream 24/7 with full remote capability. Backbone’s George Capalbo and Paul Kamp will explain what's happening with the network and demonstrate how easy it is to do a remote stream from almost anywhere.

Session III - 1:00 - 2:00

Women in Media - Room C-101

Only a generation ago, the number of women working in the broadcast media was very small. To the benefit of the industry and the audience, women are now involved in every aspect of media from top management to the trenches. Join Mary Cardaras, veteran CNN Producer and now chair of the Digital Media department at The New England Institute of Art, Liz Solar, veteran Boston broadcast personality and national voice-over talent and Judy Richland, a successful graphic artist, designer and member of the Simmons Communications faculty  for a discussion on the opportunities, problems and the future of women in the broadcast world.

How to Start a Station - Room L-006

 Everybody thinks it would be great to have a radio station on campus. Okay…maybe not everybody. How do you sell the idea to your administration? What are your broadcast options? Do you go for a full FCC license, LPFM license, Internet, Carrier Current? Join  30-year FCC veteran Allen Myers, Ed Perry, Chief Engineer of WATD, Marshfield, George Capalbo of the Backbone Networks, John and Karen Robinson of WLLO-LP in Londonderry, N.H. and Fritz Kass of IBS for answers to those questions and many more. They’ll cover equipment, studio setup, training…the works. If you’re thinking about starting a station or taking your product to new heights, this session is for you!

Production Tricks for Less  - Room L-005

Just because you are a “college” radio station doesn’t mean you can’t sound like a major commercial station in NYC.  Join Shawn Novatt, a veteran Production Director with WOR and the Long Island Radio Group, and learn about enhancing your production skills. Hear samples of great production pieces, as well as what to avoid.  Bring your own production samples on a flash-drive or CD for the group to hear!

Podcasts and Emerging Social Networks - Room L-316

 So you do your show and it’s over, right? Not necessarily. By posting it on a Pod Cast site, you can add volumes of new listeners through downloads. And what about Face Book, MySpace and other social networking sites? Find out how to use the latest technology and websites to enhance your station's image and listener base. Join successful Podcast Producer and Entrepreneur Mark Wood who can give you all the ins and outs about these exciting new options for webcasters.

Underwriting and Fundraising - Room L-401

While there are a great many radio stations, none of them are free. It doesn’t matter how big or small your broadcast operation may be, there are bills to pay and that requires sources of funding. Join Liz Verhagen, Treasurer  of the University of Connecticut’s WHUS and WHUS Operations Director Ben Shaiken as they discuss tips and methods for generating financial support for your station.

 

 

Session IV - 2:15 - 3:15

Marketing Online Without a Budget - Room L-005

You don't have a budget, or much of one and you want to get the word out about our station. You can do it with the creative use of the internet. Join independent Web Designer Sarah Dulaney to explore ways your station can enhance its image and listener base on a global scale.

An Audience with Michael C. Keith - Room L-305

You've probably used one of his many books in your Radio classes, now here's a chance to share thoughts, ideas and questions with one of academia's most respected authors and Radio authorities, Michael C. Keith of Boston College. Michael will share his thoughts and observations on the state of the industry and the future of broadcasting and media.

Finding that First Job - Room C-101

 Getting your foot in the door is never easy. Find out what real programmers are looking for and how to get noticed out there. This session will answer your questions and give you ideas on how to position yourself for that most-important first job. Resumes, cover-letters, internships and good contact skills are all crucial to getting noticed “out there”. Let Shawn Novatt of WOR, Judy Garrick, Career Advisor in Broadcasting at The New England Institute of Art and Lindsey Anderson of Boston’s WAAF Radio show you how to get your career started in the right direction.

Future of Music - Room L-012

 What’s happening in the world of music and music royalties? How has the onset of web streaming, satellite, I-Pod, file sharing and other technologies and practices affected the music world? What is the relationship between the music industry and the broadcaster and what is that relationship likely to be in the future? Get an inside look at the latest in the music industry with Walter McDonough, lawyer and founder of the Future of Music Coalition.

Community and Administration Relations - Room L-401

 If a station is going to succeed, it must maintain a good working relationship with the school administration. Many stations also reach out into the community beyond the campus. Join of Ben Shaiken Operations Director of WHUS Radio, The University of Connecticut and IBS Chairman and Simmons College Radio General Manager Len Mailloux for some valuable insights on building support and partnerships with your school and community.

Backpack Journalism and Emerging New Media - Room L-316

The world of Journalism is changing at lightening speed. The way we gather and transmit information has undergone many changes in the digital age and now the traditional roles of journalism are being challenged by eager, new backpackers who are changing the face of news gathering and reporting. Join veteran CNN Producer and Emmy Award winner Mary Cardaras along with entrepreneur Mark Wood and successful designer and multi-media specialist Judy Richland of the Simmons College faculty for this look at the "new" faces of journalism.

Distribution and Innovative Media - Room L-006

 Join Emily Corwin, a veteran of UConn.'s WHUS Radio and who also works for PRX.  PRX provides a fantastic opportunity for for Community and LP stations to acquire more diverse content, and to distribute their produced content to wider audiences.  PRX has also been at the forefront of the development of the Public Radio Player for the iPhone, a momentous innovation for radio producers and listeners. 

3:30 - Live Music Performance and Wrap Up

Before you head out to explore the Boston night life, join us for a live performance to be broadcast on the new Simmons College Radio and All Independent Radio at The New England Institute of Art. It’s also a final chance to get contact information from your fellow academic broadcasters, share ideas and unwind after a great day of seminars!