-Where're your belongings?
-In my memory
-Then you are ready for journey
Neo Tkudo
How to create attractive ads
Live elements on the Web are supposed to attract visitors. In reality blinking shaking images usually irritate users as much as pop up ads. At the same time commercial advertisements made with taste can be good to see, they can attract, surprised, involve. Fresh ideas and the question - how they do this - coming up in curious mind, keep the visitors on the page. I brought to this page some interesting solutions of advertisement banners you can see on MSN.com created with cooperation with eyeblaster.com and other advertising firms, also some Flash movies and interesting ideas borrowed at impressive open source site Levitated.net.
If you are looking this page in IE 4.0 and higher you see gulls flying over the page a few seconds.
A transparent Flash superimposes the Web page using gradual transparency to retain the user's sense of "place".Ad play shrinks then times out. The reminder button may persist for an additional few seconds it includes a functional Close button so the user may terminate it at any time.
Next few examples demonstrate power of Java Script, to be precise, programming technique.
The Expanding Graphic banner is expanded at any time on mouse over the banner, opening large creative space.
If mouse off the ad, the panel retracts again.
The Vertical Fly-out Ad is a panel that flies out to the left or right from the vertical ad.
Large creative space enables clients to deliver either a strong call to action or a brand message.
A user with IE 5.0 or above sees the effect.
The Expanding Graphic banner can be set to display dynamic datafeed-driven
content upon mouseover, with different messages depending on where the
user places the mouse - for example, a specific tab. Datafeed content can be updated according to a timeframe and can be pulled from a Web page, Web-accessible
database or Web service providing data
Scrolling Thumbnails Banner
The self-running slideshow in a banner features clickable branding images automatically scrolling upon page load. The user can explore the ad without leaving the page. Mouse over any graphic stops scrolling. IE 4.0 and higher is required to experience this effects, the rest get alternative static banner.
Inter-StudioWeb Design
Scratch Banner
The Scratch Banner consists of two parts. Section positioned to the left side of the banner is a scratchable graphic with a suggested call to action asking the user to mouse over or scratch the Section B graphic. The top layer graphic is removed with each mouse swipe, revealing the third graphic beneath it. It has its own specific URL. IE 5.0 is required.
Inter-StudioWeb Design
Other interesting examples of ad banner could be Expending Menu, Expending Forms, Scrolling Text, built by Java Script. All this examples can be written to work for the largest number of browsers. Unlimited interactive solutions can be build using Mactomedia Flash. It'd be fair to say, Flash solutions are overused on the Web. Some websites are built completely as Flash interactive movie, wasting screen space and time loading. I found many interesting solutions on open source web sites, were really creative people are. I always have mix feeling when I see repetition some of them on corporate web sites under copy right protection.
Flash Movie Examples
Walking Bugs
Image Storm
MOSAIC
Click rectangle above to start kaleidoscope. This 5 Kbytes Flash movie generates hundreds of views.
