GRDS 171 . . . Investigating the Design Fundamentals

Close Up Studies of fruit or vegetable

Prior to introducing this project students have investigated mark making and the vast variety of lines achievable with the simplest of tools. In this case the variety each student could achieve with technical pens in three varied sizes with variations in lines being straight, curved, thin, or thick. Solid lines were compared with those made from dots, dashes or other elements.

Objectives in this project are:

1st To introduce students to basic design fundamentals. What exactly are these fundamentals and how does one work with them in the creation of good design. To further emphasis the properties of each, students focus on each topic in isolation.

Six Design Fundamentals Explored:

  • 1. Proximity
  • 2. Continuation
  • 3. Repetition
  • 4. Rhythm
  • 5. Focal Point
  • 6. Contrast
  • 7. Isolation
  • 8. Placement

2nd To introduce students to the works of Charles and Ray Eames. After viewing the Eames' film: The Powers of Ten, students investigate the variety of forms and visual solutions found in a single food item at different magnifications.

3rd To create eight (8) individual compositions, each one visually depicting a single concept. (One for each: Proximity, Continuation, Repetition, Rhythm, Focal Point, Contrast, Isolation, & Placement). The compositional ideas taken from selected food/s. Each composition is made up of simple shapes that mimic those forms found in the food item. Forms may vary in size, texture, shape bringing together the variety of lines investigated prior to the beginning of this project. As in the Self ID project, these various principles are utilized: frame of reference, touching, over-lapping, cropping of form, contrast in size and direction of movement.

Solutions for Proximity:
The distance between elements: close verses far. Aids in unification.

Beth Mickelinc
Cody Radcliff
Eyitemi Amorighoye
Stephen Ropelewski
Kristina Klein
Michele Barron
Nevin Laughlin
Penni Moler
Staci Drake
Stefani Saxman

Solutions for Continuation:
The arrangement of items in such a fashion that the line/idea/thought continues on in a direction, off the page. Can aid in unification of elements.

Beth Mickelinc
Cody Radcliff
Carlos Ansley
Elizabeth Reddinger
Eyitemi Amorighoye
Michele Barron
Matthew Boyer
Sarah Meurer
Nevin Laughlin
Ryan Heffner

Solutions for Repetition:
An element or idea that is repeated within the design. Form may be the same or vary in size, color, texture. Can aid in unification of elements.

Beth Mickelinc
Cody Radcliff
Kristina Klein
Jennifer Verdi
Eyitemi Amorighoye
Nevin Laughlin
Penni Moler
Matthew Boyer
Stefani Saxman
Ryan Heffner

Solutions for Rhythm:
The interval of items repeated, a type of "beat" given to work from repeated elements.

Beth Mickelinc
Cody Radcliff
Kristina Klein
Jennifer Verdi
Eyitemi Amorighoye
Ryan Heffner
Stephan Ropelewski
Penni Moler
Sarah Meurer
Michelle Barron

Solutions for Focal Point:
That area or item that captures the viewers attention and brings them into the composition.

Beth Mickelinc
Carlos Ansley
Cody Radcliff
Elizabeth Reddinger
Ryan Heffner
Penni Moler
Stephan Ropelewski
Jennifer Verdi
Kristina Klein
Michelle Barron

Solutions for Contrast:
To show emphasis in a design through means of dissimilar elements or opposites, such as light vs. dark, straight vs. curves, ornate vs. simple

Beth Mickelinc
Carlos Ansley
Cody Radcliff
Elizabeth Reddinger
Jennifer Verdi
Ryan Heffner
Matthew Boyer
Nevin Laughlin
Penni Moler
Kristina Klein

Solutions for Isolation:
A way to being emphasis into a visual solution by physical separation of elements. An item separate from a group will draw attention.

Eyitemi Amorighoye
Carlos Ansley
Cody Radcliff
Elizabeth Reddinger
Michelle Barron
Kristina Klein
Matthew Boyer
Ryan Heffner
Penni Moler
Nevin Laughlin

Solutions for Placement:
Lastly, where in a composition various elements are placed is critical. An individual element's location on the page is as important as Numerous elements working together as a whole.

Eyitemi Amorighoye
Cody Radcliff
Elizabeth Reddinger

Kristina Klein

Beth Mickelinc
Stephan Ropelewski
Ryan Heffner
Penni Moler

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* Permission has been given by each student to show their work and give them credit prior to the development of this page